Celemi Livon Lite

The power of the customer

Inspire people and help them realize your company´s marketing strategy

Inspire

Inspire people and help them realize your company´s marketing strategy

Customers Change

Customers´ perceptions and preferences change depending on how they have been treated as customers

Assess Performance

Teams assess their performance based on market position, desirable customers, price and costs of operations

The power of the customer

Inspire people and help them realize your company´s marketing strategy

Celemi Livon Lite™ is the fast track to a basic understanding of the principles of marketing and branding. At the starting point, four companies are fiercely competing in a narrow segment of the marketplace. There is little differentiation, causing a restless customer base with little loyalty to their respective companies.

Call John

The power of the customer

“Inspire people and help them realize your company´s marketing strategy.”

Celemi Livon Lite™ is the fast track to a basic understanding of the principles of marketing and branding. At the starting point, four companies are fiercely competing in a narrow segment of the marketplace. There is little differentiation, causing a restless customer base with little loyalty to their respective companies.

Teams need to decide on how to best use their limited resources on attracting a selection of customers.

There are some big issues to discuss:

How will we attract and retain a steady customer base?
What are our strengths and how can we leverage them?
What type of market profile do we want and how will we communicate it?

Customers´ perceptions and preferences change as an effect of how they are treated over time. As a consequence, more or less of the potential market share is captured.

Teams assess their performance:

Were they able to select a position in the marketplace and hold onto it?
Were they able to attract their customers of choice?
Were they able to maintain the price level they wanted?
Did they spend more money than necessary to maintain the operation?