1.866.484.6610 sims@jtemgt.com
Differentiate or die

Attracting and retaining targeted clients in extremely competitive markets

Competitive Markets

Attracting and retaining targeted clients in extremely competitive markets

Good Customers?

Learn that you cannot be all things to all customers and that competitive positioning is critical. Which customers to keep and which prospective customers to target?

Market Presence

Successful means building a strong market presence and developing the ability to defend your market position

develop the ability to defend

to be successful means to build a strong market position

Four retailers are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer base. Who will emerge as the market leader?

Differentiate or die

“Attracting and retaining targeted clients in extremely competitive markets.”

Four retailers are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer base. Who will emerge as the market leader?

At the start, the four retailers are “all over the place”. They soon learn that their company cannot be everything to everyone, and that competitive positioning is critical. Which current customers should they keep? Which prospective customers should they target?

“To be successful means to build a strong market position and develop the ability to defend it.” The management team needs to decide on a desired market position and capture it in the most cost- effective way. Teams analyze baseline market research to help them make tactical choices:

  • Go for the high end of the market… or the low end?
  • Pursue a unique niche… or attack a competitor´s stronghold?
  • Build capacity in advance… or wait for the demand to grow?
  • Compete on differentiation… or on price?
  • Defend your achieved position at all costs… or move to another?

Celemi Livon Quickfacts

Materials

  • Celemi Livon is a board-based business simulation

Time required

  • 1 day, corresponding to 5 years of operation

Participants

  • Four competing teams, 12-16 participants in total
  • Multiple seminars can be held simultaneously
  • Sales and marketing staff

Facilitator

  • Facilitators certified by Celemi

Languages

  • Celemi Livon is available in Dutch, English, Finnish, French, German, Italian, Norwegian, Portuguese (Latin America), Russian, Simplified Chinese, Spanish (Europe), Swedish and Traditional Chinese
  • Business simulations are continuously translated, so please contact us
  • Business simulations are often called business games

Business Acumen and Financial Acumen Business Simulations

Business Reality 101

Learning include basics of financial literacy and how to be effective in running your business

Celemi Apples & Oranges

Basic financial acumen helps participants think like business owners

Celemi Decision Base

Grow multiple markets, develop multiple products, understand strategic decision making

Celemi Tango

Success through people develops and retains the right clients and talent

Interplay

Making key people understand how and why their decisions influence the entire organization

Get In Touch

Preferred Communication

call 1.866.484.6610 - John will answer all your questions on the spot

email sims@jtemgt.com - Jte Management will get back to you

text 604.274.6610 - we will respond to your queries