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Business Finance Training for Everyone

Marketing Management Simulation

Cesim Marketing develops the understanding and command of the whole marketing decision-making process

KEY SUCCESS FACTORS

The essence of Cesim Marketing simulation is to mirror a fast developing smartphone market that is driven by short product life cycles and innovation; where constant attention to core competences, timely product development, segmentation, positioning, and marketing communications are the keys to success.

PARTICIPANT TASKS

A significant part of the decision making challenge is to actively manage the product portfolio by matching both qualitative and quantitative features of products with the selected target segments’ preferences. Moreover, pricing, promotion and channel selection need to be set based on the segments’ preferences. In addition, teams manage the after sales and research and development decisions.

CASE SCENARIO

The marketing simulation game consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultaneously. In order to
encourage unique strategy creation and execution, participants start their companies fresh without any operations history. 

Participants are provided with a decision making tool that helps them to try and practice with different scenarios as well as analyze the outcomes of their decisions and projections. In addition, the simulation generates a range of reports
that will help the teams to analyze and benchmark their own performance against their competitors.

EXPECTED OUTCOME

As an outcome of the marketing strategy simulation game, participants will fully comprehend the different parts of the marketing decision making process, their relationship with each other, and their impact on the company’s overall results.
In addition, participants will gain invaluable experience in teamwork and problem solving.

KEY LEARNING AREAS

The marketing game simulation covers marketing topics including product life cycle management, segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, and profitability.

Business Acumen and Financial Acumen Business Simulations

A and O Health Care

Basic financial acumen helps participants think like business owners

Business Reality 101

Learning include basics of financial literacy and how to be effective in running your business

Business Reality 201

Understand the relationships between distributors and manufacturers

Celemi Agile Move

Learn to quickly adapt and respond to changing market conditions

Celemi Apples & Oranges

Basic financial acumen helps participants think like business owners

Celemi Business Finance

Interactive company exercises, participants get an understanding of key financial concepts

Celemi Cayenne

Balancing stakeholder groups to ensure project success

Celemi Decision Base

Grow multiple markets, develop multiple products, understand strategic decision making

Celemi Enterprise

Align your people and your strategy for winning results

Celemi Exploring Change

Addressing the Human Side of Change

Get In Touch

Preferred Communication

call 1.866.484.6610 - John will answer all your questions on the spot

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