Business Finance Training for EveryoneMarketing Management Simulation
Cesim Marketing develops the understanding and command of the whole marketing decision-making process
KEY SUCCESS FACTORS
A significant part of the decision making challenge is to actively manage the product portfolio by matching both qualitative and quantitative features of products with the selected target segments’ preferences. Moreover, pricing, promotion and channel selection need to be set based on the segments’ preferences. In addition, teams manage the after sales and research and development decisions.
The marketing simulation game consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultaneously. In order to
encourage unique strategy creation and execution, participants start their companies fresh without any operations history.
Participants are provided with a decision making tool that helps them to try and practice with different scenarios as well as analyze the outcomes of their decisions and projections. In addition, the simulation generates a range of reports
that will help the teams to analyze and benchmark their own performance against their competitors.
As an outcome of the marketing strategy simulation game, participants will fully comprehend the different parts of the marketing decision making process, their relationship with each other, and their impact on the company’s overall results.
In addition, participants will gain invaluable experience in teamwork and problem solving.
KEY LEARNING AREAS
The marketing game simulation covers marketing topics including product life cycle management, segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, and profitability.
Business Acumen and Financial Acumen Business Simulations
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